The film industry in Kenya has been identified as a key growth industry with great potential to spur economic growth and help in the realization of vision 2030 through tourist attraction, investment and employment creation. Currently the film industry is generating over Ksh.3 billion annually. However, when performing optimally the film industry can generate over Ksh.40 billion and create more than 250,000 jobs annually. Specifically, Kenya will realize the following economic benefits as a result a vibrant film industry:

• More tourists due to the country appearing constantly on screens around the world;
• Positioning the country at the center of the world's spreading technological revolution;
• Attracting significant levels of foreign spending on services in the country;
• Providing employment and training opportunities in the audiovisual sector;
• Ever growing film industry due to proper regulation and coordination
• Boosting the domestic film and television industrial infrastructure by encouraging film production.