This is in appreciation of the fact that Kenya needs to be packaged in a unique way to differentiate it from the other world film markets and destinations. This is especially so considering Kenya's advantageous features ranging from its demographics, locations and the existing infrastructure. The Commission will also create road shows and organize speaking engagements to sensitize people about film and the film industry.

The Kenya Film Commission will facilitate content development to be used in local broadcasting channels. The rationale behind this is the imperative need to create content that is acceptable to broadcasting houses (quality) and that is also readily available (quantity).

The Commission will engage in research to align filmmaking towards an audience by analyzing consumer trends. The programme will see the introduction of mobile cinemas aimed at creating a transition between the mobile cinemas with entrepreneurship.

National Film Development Fund

Through this programme, infrastructural framework and modalities for a revolving fund will be developed.The Kenya Film Commission will select five (5) viable film projects and support them. The Fund will provide seed money to support films.

The Kenya Film Commission will work with partners to come up with year long curriculum modular courses to address aspects of continuous training aimed at adding value to the industry.

The Commission intends to look into the commercial and/or trade aspects of the film industry with an aim to support industry players to manage their operations within the industry as businesses.
The Commission will therefore raise capacity in entrepreneurship, marketing, distribution, funding and identifying funding sources.This will be through modular training sessions slated for an initial one year period within 2008/2009.

We will seek to incorporate ICT in film production. Not many film practitioners utilize the diverse array of opportunities presented in the sector by ICT. The Kenya Film Commission will seek to partner with UNESCO and others to provide opportunities to local film practitioners to learn as much as they can in this field. This will be through online resources, symposia and workshops.
Broadcasting in the fibre-optics environment envisaged in the year 2009 and beyond will also require legal and institutional regulation of the content that will be streamed through the same.

The Government has received strong representations from film industry stakeholders and from the Kenya Film Commission on a film incentive programme. The aim here would be to encourage foreign production companies to shoot on locations in Kenya and/or to encourage production of movies in Kenya. Beneficiaries of government supporting programs would be Producers or Organizers of -

• Short or feature length film projects,
• Television dramas,
• Music videos and/or commercial projects.

The Government will seek to enter into collaborations with other film producing countries through co-production treaties that will allow for the promotion and facilitation of cultural exchange and collaboration between the concerned countries.

Countries that the Kenya Film Commission wants to pursue co-production treaties with initially includes: - Germany, Canada, The United States of America, The United Kingdom, South Africa and Australia.With these cultural collaborations and exchanges come technical, financial and physical collaborations and exchanges that benefit all producers and countries involved in the co-production.

Co-production treaties will also open the door to reduced production costs for film projects since they are shared, and further, enable Kenyans to benefit or profit from the national aid schemes available for all producers involved in the film in the countries involved. The government will also publicise all co-production treaties entered into and advise Kenyan filmmakers on how to take advantage of the same.

The Government will undertake to spearhead the complete overhaul the entire legal, policy and institutional framework surrounding the film industry. This is for the sole reason of ensuring that players and stakeholders within the industry will attain an enabling environment conducive for them to thrive and fully benefit the sector.

The Kenya Film Commission will re-launch its revamped web presence that will provide information for research and information for the industry. This will be through provision of online services to the film industry, and will include a digital archive, searchable data bases for locations, pictures, etc, and a classified directory of film service providers.